
Expert-Designed, AI-Powered College Application Guidance
PathUs turns real admissions counselor expertise into a personalized AI assistant for your college applications

PathUs turns real admissions counselor expertise into a personalized AI assistant for your college applications

At PathUs, we believe every student deserves the opportunity to succeed, regardless of their background or circumstances. Our core value is empowerment through guidance, ensuring that students have the support, knowledge, and mentorship they need to navigate their college journey with confidence.
PathUs’ mission is to make expert-level college counseling accessible to every high school student. We encode the proven processes of experienced admissions counselors into a structured planning system and use AI to adapt that system to each student’s profile. The result is a clear, step-by-step roadmap that brings professional guidance within reach of those who deserve better guidance.
Traditional options force families to choose between overloaded school counselors, high-cost private advisors, or generic AI tools with no real-world track record. PathUs is different. Our advantage lies in the way we scale human expertise: seasoned counselors design the underlying logic, timelines, milestones, and decision rules, and our AI delivers and updates that plan in real time for each student. This combination ensures guidance that is both highly personalized and grounded in years of admissions experience.
PathUs is built by a team of educators, admissions experts, and technologists who have seen firsthand how uneven access to guidance can shape outcomes. We collaborate closely with experienced college counselors to capture their methods and incorporate them into our platform. Alongside them, our product and engineering teams specialize in AI systems that are transparent, reliable, and aligned with counselor best practices, so every student benefits from both expert judgment and intelligent automation.
PathUs is currently in limited release. Our platform already uses counselor-designed application logistics translated into an AI-personalized roadmap for each student. During this phase, we are onboarding a select group of families and schools to refine features and workflows in partnership with them.
If you are interested in bringing structured, expert-backed guidance to your student or community, we invite you to request early access.
If you are someone with substantial application experience and a strong record of academic achievement, PathUs gives you the opportunity to support the next generation of applicants. Our mentors work alongside an expert-designed, AI-powered roadmap: reinforcing key milestones, answering questions, and providing a human perspective while maintaining alignment with counselor-defined best practices.
College application journey can get frustrating and stressful, we get it! That's why we created PathUS. We've been there ourselves and we know just how to deal with those problems, so let us know how we can help!
For more specific questions, please feel free to reach out to us at pathusinc@gmail.com
No. PathUs is intentionally not a “pure AI” solution. The foundation of our platform is the expertise of seasoned college admissions counselors, who define the underlying logic: which tasks matter, in what order, and under what conditions. Our AI then applies this logic to each student’s situation, adapts it over time, and surfaces the right next steps. This hybrid model ensures that guidance remains both personalized and firmly anchored in real-world professional experience.
Students complete an onboarding questionnaire about their academic profile, activities, preferences, and target schools. PathUs then generates a personalized application roadmap with concrete tasks and deadlines. As students mark tasks complete or adjust their plans, the system updates the roadmap, highlights upcoming priorities, and recommends when to seek additional support from mentors or counselors. Along the student's application journey, PathUs offers various AI tools to assist the student in each step of their roadmap.
PathUs uses a subscription model. Families pay an annual fee for access to the expert-built, AI-personalized application system, with optional higher-touch tiers for additional support. Schools and districts can license PathUs to provide the platform to their students at scale. Please contact us for current pricing and partnership options.
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